SOFTWARE AND SKILLS
• Bilingual (Spanish)
• Adobe Creative Cloud
(Pr, Ph, Id, Lr, Ai, Ae)
• Multi-channel marketing campaign creation
• Canon and Sony DSLR cameras
• Shopify and WordPress
• Basic CSS, HTML
• Social media management platforms (Hootsuite, Planoly, & Later.)
• SMS marketing platforms (Attentive and Postscript)
• Google Drive and Microsoft 365
• CRO and heatmapping software (HotJar)
• Branding
• Google Analytics + Search Console
• Project management software (Asana + Slack)
CERTIFICATIONS
• Google Ads Fundamentals
• Google Analytics
• Google Search Ads
• Google Display Ads
• Hubspot Inbound Marketing
• Hubspot Content Marketing
• Hubspot Graphic Design
• Hootsuite Social Media
• Hootsuite Platform
Academic Qualifications
UTAH VALLEY UNIVERSITY
FALL OF 2019
Bachelor of Science
Major in Digital Marketing
Minor in Business Management
PROFESSIONAL EXPERIENCE
Acting Director of Marketing | Nena & Co.
Oct 2021 - present
• Managed Marketing Team and was the liaison between the CEO, executives, other managers, and the marketing team when the Director of Marketing accepted another job opportunity.
Digital Marketing Specialist | Nena & Co.
Oct 2020 - Oct 2021
• Lead strategy direction for social media, ads, SEO, website, and email platforms.
• Introduced SMS marketing strategy with Director of Marketing and grew the list to 7k subscribers in one year
• Responsible for website SEO, implemented a full-scale blog strategy including keyword best practices, put together a content calendar, updated website homepage through Shopify, and created 25 new blogs in one year.
• Increased Pinterest traffic by 7x through strategically creating organic content and optimizing the brand awareness advertising strategy.
• Nurtured a relationship with Pinterest Reps to get the CEO featured in Pinterest Women’s Conference and be chosen to do two Pinterest Lives.
• Reported monthly marketing metrics and KPIs to executives and participated in company forecasting and strategy planning.
• Created a product marketing and commercialization process to help all design and marketing team members understand the go-to-market strategy, timeline, and messaging across all platforms.
• Responsible for project management between marketing, creative, and product development teams as well as teaching/training marketing team members.
• Created marketing messaging, project managed, executed, and oversaw Nena Days Sale and BFCM Sale resulting in $600k in revenue.
Content Marketing Specialist | Oozle Media Marketing Agency
June 2019 - Oct 2020
• Created strategic social media marketing campaigns tailored to each client’s brand voice as well as developed and maintained monthly social and blog content calendars for both B2B and B2C clients in the beauty, medical, educational, and trade industries.
• Strategically formulated copy for website pages, social ads, and blogs including technical SEO practices.
• Skilled in producing engaging copy and strategic graphics while implementing branding guidelines.
• Performed social media, local SEO, content, blog, website, and SEO audits to give clients strategic marketing direction.
Athletic Video Marketing Specialist | UVU
Aug 2017 - Feb 2018
• Captured highlight footage and created videos with audio and branding elements ranging from 10 seconds to 2 minutes for all the UVU athletic teams’ social media platforms within a 1-2 deadline after athletic games.
• Experienced in editing and shooting in the athletic marketing style and working with both a Sony and Canon DSLR camera